林鴻銘 教授兼研究發展處處長、校務研究中心主任
研發處辦公室：第二教學大樓 A棟1樓
電話：(03)211-8999 分機5585
研究室位置：第二教學大樓 A棟11樓1113室 分機5672
Email：hmlin@mail.cgust.edu.tw
電話：(03)211-8999 分機5585
研究室位置：第二教學大樓 A棟11樓1113室 分機5672
Email：hmlin@mail.cgust.edu.tw
學歷
中央大學 企業管理系 博士
現職
長庚科技大學研究發展處研發長(2024/8/1~迄今)
長庚科技大學校務研究中心主任(2023/10/1~迄今)
長庚科技大學化妝品應用系教授(2023//1~迄今)
臺灣校務研究專業協會個人理事(2024/4~迄今)
審查委員
大專校院教學品保/技專校院實習課程績效評量/技專校院入學評量尺規/國科會
專題研究計畫/台灣持續改善競賽 /新竹市地方型 SBIR/新竹縣地方型 SBIR
經歷
明新科技大學企管系教授 (2015/8/1~2023/7/31)
明新科技大學研究發長處研發長 (2021/2/1~2023/7/31)
明新科技大學校務研究中心主任(2021/2/1~2023/1/31)
明新科技大學校務研究辦公室主任 (2020/2/1~2021/1/31)
明新科技大學校務研究辦公室副主任 (2019/8/1~2020/1/31)
明新科技大學企管系系主任 (2014/8/1~2018/7/31)
明新科技大學企管系副教授 (2009/8/1~2015/7/31)
明新科技大學助理教授 (2006/08/1~2009/7/31)
中央大學 企業管理系 博士
現職
長庚科技大學研究發展處研發長(2024/8/1~迄今)
長庚科技大學校務研究中心主任(2023/10/1~迄今)
長庚科技大學化妝品應用系教授(2023//1~迄今)
臺灣校務研究專業協會個人理事(2024/4~迄今)
審查委員
大專校院教學品保/技專校院實習課程績效評量/技專校院入學評量尺規/國科會
專題研究計畫/台灣持續改善競賽 /新竹市地方型 SBIR/新竹縣地方型 SBIR
經歷
明新科技大學企管系教授 (2015/8/1~2023/7/31)
明新科技大學研究發長處研發長 (2021/2/1~2023/7/31)
明新科技大學校務研究中心主任(2021/2/1~2023/1/31)
明新科技大學校務研究辦公室主任 (2020/2/1~2021/1/31)
明新科技大學校務研究辦公室副主任 (2019/8/1~2020/1/31)
明新科技大學企管系系主任 (2014/8/1~2018/7/31)
明新科技大學企管系副教授 (2009/8/1~2015/7/31)
明新科技大學助理教授 (2006/08/1~2009/7/31)
115年度產學合作與技術研發金獎
114年度產學合作與技術研發銅獎
114年度產學合作與技術研發銅獎
行銷管理
大數據分析
校務研究
醫療科技評估
大數據分析
校務研究
醫療科技評估
國科會計畫
1. 探討聲音音調對尋求多樣化行為的影響(Exploring the effect of sound pitch on variety seeking behavior)
2. 五感全開：中文感官知覺量表發展與應用 (The development and application of Chinese Sensory Perception Inventory)
3. 貴氣逼人或「冰」人?知覺溫度對奢侈品評估的影響 (The impact of perceived temperature on the evaluations of luxury products)
4. 「高處不勝寒?」:身處高度對消費者選擇行為的效應 (Effect of physical altitude in buildings on choice behavior)
5. 探討產品重量與產品圖像位置對產品態度的影響(Exploring effects of product heaviness and product image location on product attitude)
6. 探討產品溫度與圖像位置對產品態度的影響 (Exploring effects of product temperature and image location on product attitude)
7. 探討多感官訊息在尋求多樣化行為中的角色 (Exploring the role of multisensory message in variety seeking behavior)
8. 冷暖自知:探究口腔溫度知覺在飲食行為中的角色 (Exploring the role of oral temperature perception in food intake)
9. 探討觸摸在尋求多樣化行為中的角色 (exploring the role of touch sense in variety seeking behavior)
10. 探討容器重量對知覺濃度的影響：基礎認知的觀點 (exploring container weight on perceived density: From view of grounded cognition)
11. 探討空間能力在延伸偏誤中的角色 (Exploring the role of spatial ability in elongation bias)
12. 探討管理學習概念在學習策略的角色 (Exploring the role of conceptions of learning management in learning approaches)
產學合作計畫
1. 人工智慧放射治療器官勾勒系統市場准入計畫之臨床經濟效益評估報告
2. 報價自動化管理系統建置
3. 人工智慧軟體療器材之醫療科技評估
4. 心臟科醫衛材管理系統建置
5. 人工智慧腦出血檢測系統之醫療科技評估計畫
6. 109年度「受嚴重特殊傳染性肺炎影響企業融資協處計畫」成效調查研究案
1. 探討聲音音調對尋求多樣化行為的影響(Exploring the effect of sound pitch on variety seeking behavior)
2. 五感全開：中文感官知覺量表發展與應用 (The development and application of Chinese Sensory Perception Inventory)
3. 貴氣逼人或「冰」人?知覺溫度對奢侈品評估的影響 (The impact of perceived temperature on the evaluations of luxury products)
4. 「高處不勝寒?」:身處高度對消費者選擇行為的效應 (Effect of physical altitude in buildings on choice behavior)
5. 探討產品重量與產品圖像位置對產品態度的影響(Exploring effects of product heaviness and product image location on product attitude)
6. 探討產品溫度與圖像位置對產品態度的影響 (Exploring effects of product temperature and image location on product attitude)
7. 探討多感官訊息在尋求多樣化行為中的角色 (Exploring the role of multisensory message in variety seeking behavior)
8. 冷暖自知:探究口腔溫度知覺在飲食行為中的角色 (Exploring the role of oral temperature perception in food intake)
9. 探討觸摸在尋求多樣化行為中的角色 (exploring the role of touch sense in variety seeking behavior)
10. 探討容器重量對知覺濃度的影響：基礎認知的觀點 (exploring container weight on perceived density: From view of grounded cognition)
11. 探討空間能力在延伸偏誤中的角色 (Exploring the role of spatial ability in elongation bias)
12. 探討管理學習概念在學習策略的角色 (Exploring the role of conceptions of learning management in learning approaches)
產學合作計畫
1. 人工智慧放射治療器官勾勒系統市場准入計畫之臨床經濟效益評估報告
2. 報價自動化管理系統建置
3. 人工智慧軟體療器材之醫療科技評估
4. 心臟科醫衛材管理系統建置
5. 人工智慧腦出血檢測系統之醫療科技評估計畫
6. 109年度「受嚴重特殊傳染性肺炎影響企業融資協處計畫」成效調查研究案
英文期刊
1. Kuo, S,-H., Chu, C.-P., & Lin, H.-M. (2025). Effect of temperature on bidding behavior from the perspective of embodied cognition. Journal of Business Administration, 50(2), 1-17.
2. Liu, C.-C., Lin, Y.-Y., Lo, F.-Y., Chang, C.-H., & Lin, H.-M. (2025). From readers to players: Exploring student engagement in a gamified metaverse and its effect on reading interest. Education and Information Technologies, 30(1), 421-447.
3. Wen, C.-T., Liu, C.-C., Li, C.-Y., Chang, M.-H., Fan Chiang, S.-H., Lin, H.-M., Hwang, F.-K., & Biswas, G. (2024). The learning analytics of computational scientific modeling with self-explanation for subgoals and demonstration scaffolding. Computers & Education, 215(4):105043.
4. Liu, C.-C., Chen, W.-J., Lo, F.-Y., Chang, C.-H., & Lin, H.-M. (2024). Teachable Q&A agent: the effect of chatbot training by students on reading interest and engagement. Journal of Educational Computing Research, 62(4), 1122-1154.
5. Lee, S.W.-Y., Tu, H.-Y., Chen, G.-L., & Lin, H.-M. (2023). Exploring the multifaceted roles of mathematics learning in predicting students' computational thinking competency. International Journal of STEM Education, 10, 64. (SSCI journal)
6. Lin, H.-M., Wu, J.-Y., Liang, J.-C., Lee, Y.-H., Huang, P.-C., Kwok, O.-M., & Tsai, C.-C. (2023). A review of using multilevel modeling in e-learning research. Computers & Education, 198, 104762. (SSCI journal)
7. Liu, C.-C., Liao, M.-G., Chang, C.-H., & Lin, H.-M. (2022). An analysis of children’ interaction with an AI chatbot and its impact on their interest in reading. Computers & Education, 189, 104576. (SSCI journal)
8. Liu, C.-C., Lin, T.-W., Cheng, C.-H.*, Wen, C.-T., Chang, M.-H., Fan Chiang, S.-H., Tsai, M.-J., Lin, H.-M., & Hwang, F.-K. (2022). The Impact of Functional Interdependencies of Computer Simulations on Collaborative Learning: Evidence from Multiple Sources. Journal of Computer Assisted Learning, 38(2), 455-469. (SSCI journal)
9. Wang, M.-J., Lin, H.-M., Hung, L.-C., & Lo, Y.-T. (2020). Non-health outcomes affecting self-care behaviors and medical decision-making preference in patients with type 2 diabetes: A cross-sectional study. BMC Medical Informatics and Decision Making, 20(74). (SCIE journal)
10. Lin, H.-M., Lee, M.-H., Liang, J.-C., Chang, H.-Y., Huang, P., & Tsai, C.-C.(2020). A review of using Partial Least Square Structural Equation Modeling in e-learning research. British Journal of Educational Technology, 51(4), 1354-1372. (SSCI journal)
11. Lin, H.-M., & Kuo, S.-H. (2019). Influence of temperature on variety-seeking behavior. Journal of Sensory Studies, 34(6), e12538. (SSCI journal)
12. Lin, H.-M (2019). Differences on information commitments in consumption domain. Journal of Psychological Research, 1(3), 43-47.
13. Huang, Y.-Y., Liu, C.-C. *, Wang, Y., Tsai, C.-C., Lin, H.-M. (2017). Student engagement in long-term collaborative EFL storytelling activities: An analysis of learners with English proficiency differences. Educational Technology & Society, 20(3), 95-109. (SSCI journal)
14. Lin, H.-C., Shih, L.-C., & Lin, H.-M. (2017). The influence of consumers’ self-perceived health status and need for cognition on food-product evaluation. British Food Journal, 119(2), 242-252. (SSCI journal)
15. Liu, C.-C., Chen, W.-C., Lin, H.-M., & Huang, Y.-Y.(2017). A remix-oriented approach to promoting student engagement in a long-term participatory learning program. Computers & Education, 110 (July), 1-15. (SSCI journal)
16. Lin, H.-M., Lin, C.-H., & Hung, H.-H. (2015). Influence of chopstick size on taste evaluations. Psychological Reports, 116(2), 381-387. (SSCI journal)
17. Liu, C.-C., Wu, L., Chen, Z.-M., Tsai, C.-C., Lin, H.-M.(2014). The effect of story grammars on creative self-efficacy and digital storytelling. Journal of Computer Assisted Learning, 30(5), 450-464. (SSCI journal)
18. Lin, H.-M.,* Lo, H.-Y., ＆ Liao, Y.-S. (2013). More than just a utensil: The influence of drinking straw size on perceived. Marketing Letters, 24(4), 381-386. (SSCI journal)
19. Lin, H.-M. (2013). Does container weight influence judgments of volume?. International Journal of Research in Marketing, 30(3), 308-309.(SSCI journal)
20. Lin, H.-M.* ＆ Tsai, C.-C. (2013). The development of the conceptions of learning management inventory. Studies in Higher Education, 38(5), 741-757. (SSCI journal)
21. Lin, H.-M.*, ＆ Tsai, C.-C. (2011). College students’ conceptions of learning management: The difference between traditional (face-to-face) instruction and Web-based learning environments. Learning, Media and Technology, 36(4), 1-16. (SSCI journal)
22. Tsai, C.-C., Ho, H.-N., Liang, J.-C., & Lin, H.-M. (2011). Scientific epistemic beliefs, conceptions of learning science and self-efficacy of learning science among high school students. Learning and Instruction, 21(6), 757-769. (SSCI journal)
23. Lin, H.-M.*, & Tsai, C.-C. (2008). Conceptions of learning management among undergraduate students in Taiwan. Management Learning, 39(5), 561-578. (SSCI journal) (corresponding author)
24. Lin, H.-M.*, Kao, D. T., & Chuang, S.-C. (2007). Effect of perceived benefits on the reluctance to trade. Psychological Reports, 100(31), 817-826. (SSCI journal) (corresponding author)
25. Chuang, S.-C., & Lin, H.-M.* (2007). The effect of induced positive and negative emotion and openness-to-feeling in student’s consumer decision making. Journal of Business and Psychology, 22(1), 65-27. (SSCI journal)
26. Lin, C.-H., Hung, E., & Lin, H.-M.* (2006). Is an auditory presentation mode different from a visual presentation mode on price promotion?. Journal of Global Business Management, 2(3), 168-176.
27. Lin, C.-H., & Lin, H.-M.* (2006). Role of social value orientation in the endowment effect. Asian Journal of Social Psychology, 9(3), 210-215. (SSCI journal)
28. Lin, C.-H., & Lin, H.-M. (2005). An exploration of Taiwanese adolescents’ impulsive buying tendency. Adolescence, 40(157), 215-223. (SSCI journal)
29. Wen, L. M., Tsai, C.-C., Lin, H.-M., & Chuang, S.-C. (2004). Cognitive-metacognitive and content-technical aspects of constructivist Internet-based learning environments: A LISREL Analysis. Computers & Education, 43(3), 237-248. (SSCI, SCI journal)
中文期刊
1.林鴻銘、池伯尉( Chi, Bo-Wei)、李友錚、林婉婷(2024) 。人工智慧急性腦出血檢測系統對提昇醫療品質的貢獻，品質月刊，第 60卷第9期 ，頁次40-43。
2.邱筱琪、池伯尉、林鴻銘 (2024)。大學生對社會關懷學習成效相關影響因子初探: 2009至2020年重復橫斷面資料之分析。在林鴻銘、魏彗娟(主編)，轉動校務研究-擘劃未來人才培育(頁11-31)。臺灣校務研究專業協會出版。(專書)
3.林鴻銘，池伯尉(2024). 但求藜杖火，不羨夜明珠-經濟或文化不利學生就學協助措施成效之長期追蹤分析，教育政策論壇，第27卷第1期，頁次137-170 。
4.林鴻銘，池伯尉(2023)，臺灣大專校院校務研究單位之發展現況，臺灣教育評論月刊，第12卷第1期，頁次 101-106。
5.林鴻銘，顏于翔，林鴻洲(2017)，溫度與觸摸需求對尋求多樣化行為之影響，管理評論，第36卷第21期，頁次55-969。(TSSCI期刊)
6.林鴻銘，洪千惠(2016)，影響範圍績效(IRPA)與非對稱影響(IAA)服務品質分析法簡介與實證應用，品質學報，第23卷第2期，頁次77-90。(EI期刊)
7.林鴻銘 (2015)，「重」口味？重量對食物知覺濃度的影響，行銷科學學報，第11卷第2期，頁次149-166。
8.林鴻銘，林詩諺(2014)，網路觸覺產品資訊對產品評價之影響，明新學報，第40卷第2期，頁次55-693。
9.林鴻銘，(2011)，調節焦點對廣告說服的影響-訊息處理之角色，商略學報，第3卷第1期，頁次39-52。
10.林鴻銘、吳毓君，(2010)，所有權對廣告勸服的影響，行銷評論，第7卷第2期，頁次139-160。
1. Kuo, S,-H., Chu, C.-P., & Lin, H.-M. (2025). Effect of temperature on bidding behavior from the perspective of embodied cognition. Journal of Business Administration, 50(2), 1-17.
2. Liu, C.-C., Lin, Y.-Y., Lo, F.-Y., Chang, C.-H., & Lin, H.-M. (2025). From readers to players: Exploring student engagement in a gamified metaverse and its effect on reading interest. Education and Information Technologies, 30(1), 421-447.
3. Wen, C.-T., Liu, C.-C., Li, C.-Y., Chang, M.-H., Fan Chiang, S.-H., Lin, H.-M., Hwang, F.-K., & Biswas, G. (2024). The learning analytics of computational scientific modeling with self-explanation for subgoals and demonstration scaffolding. Computers & Education, 215(4):105043.
4. Liu, C.-C., Chen, W.-J., Lo, F.-Y., Chang, C.-H., & Lin, H.-M. (2024). Teachable Q&A agent: the effect of chatbot training by students on reading interest and engagement. Journal of Educational Computing Research, 62(4), 1122-1154.
5. Lee, S.W.-Y., Tu, H.-Y., Chen, G.-L., & Lin, H.-M. (2023). Exploring the multifaceted roles of mathematics learning in predicting students' computational thinking competency. International Journal of STEM Education, 10, 64. (SSCI journal)
6. Lin, H.-M., Wu, J.-Y., Liang, J.-C., Lee, Y.-H., Huang, P.-C., Kwok, O.-M., & Tsai, C.-C. (2023). A review of using multilevel modeling in e-learning research. Computers & Education, 198, 104762. (SSCI journal)
7. Liu, C.-C., Liao, M.-G., Chang, C.-H., & Lin, H.-M. (2022). An analysis of children’ interaction with an AI chatbot and its impact on their interest in reading. Computers & Education, 189, 104576. (SSCI journal)
8. Liu, C.-C., Lin, T.-W., Cheng, C.-H.*, Wen, C.-T., Chang, M.-H., Fan Chiang, S.-H., Tsai, M.-J., Lin, H.-M., & Hwang, F.-K. (2022). The Impact of Functional Interdependencies of Computer Simulations on Collaborative Learning: Evidence from Multiple Sources. Journal of Computer Assisted Learning, 38(2), 455-469. (SSCI journal)
9. Wang, M.-J., Lin, H.-M., Hung, L.-C., & Lo, Y.-T. (2020). Non-health outcomes affecting self-care behaviors and medical decision-making preference in patients with type 2 diabetes: A cross-sectional study. BMC Medical Informatics and Decision Making, 20(74). (SCIE journal)
10. Lin, H.-M., Lee, M.-H., Liang, J.-C., Chang, H.-Y., Huang, P., & Tsai, C.-C.(2020). A review of using Partial Least Square Structural Equation Modeling in e-learning research. British Journal of Educational Technology, 51(4), 1354-1372. (SSCI journal)
11. Lin, H.-M., & Kuo, S.-H. (2019). Influence of temperature on variety-seeking behavior. Journal of Sensory Studies, 34(6), e12538. (SSCI journal)
12. Lin, H.-M (2019). Differences on information commitments in consumption domain. Journal of Psychological Research, 1(3), 43-47.
13. Huang, Y.-Y., Liu, C.-C. *, Wang, Y., Tsai, C.-C., Lin, H.-M. (2017). Student engagement in long-term collaborative EFL storytelling activities: An analysis of learners with English proficiency differences. Educational Technology & Society, 20(3), 95-109. (SSCI journal)
14. Lin, H.-C., Shih, L.-C., & Lin, H.-M. (2017). The influence of consumers’ self-perceived health status and need for cognition on food-product evaluation. British Food Journal, 119(2), 242-252. (SSCI journal)
15. Liu, C.-C., Chen, W.-C., Lin, H.-M., & Huang, Y.-Y.(2017). A remix-oriented approach to promoting student engagement in a long-term participatory learning program. Computers & Education, 110 (July), 1-15. (SSCI journal)
16. Lin, H.-M., Lin, C.-H., & Hung, H.-H. (2015). Influence of chopstick size on taste evaluations. Psychological Reports, 116(2), 381-387. (SSCI journal)
17. Liu, C.-C., Wu, L., Chen, Z.-M., Tsai, C.-C., Lin, H.-M.(2014). The effect of story grammars on creative self-efficacy and digital storytelling. Journal of Computer Assisted Learning, 30(5), 450-464. (SSCI journal)
18. Lin, H.-M.,* Lo, H.-Y., ＆ Liao, Y.-S. (2013). More than just a utensil: The influence of drinking straw size on perceived. Marketing Letters, 24(4), 381-386. (SSCI journal)
19. Lin, H.-M. (2013). Does container weight influence judgments of volume?. International Journal of Research in Marketing, 30(3), 308-309.(SSCI journal)
20. Lin, H.-M.* ＆ Tsai, C.-C. (2013). The development of the conceptions of learning management inventory. Studies in Higher Education, 38(5), 741-757. (SSCI journal)
21. Lin, H.-M.*, ＆ Tsai, C.-C. (2011). College students’ conceptions of learning management: The difference between traditional (face-to-face) instruction and Web-based learning environments. Learning, Media and Technology, 36(4), 1-16. (SSCI journal)
22. Tsai, C.-C., Ho, H.-N., Liang, J.-C., & Lin, H.-M. (2011). Scientific epistemic beliefs, conceptions of learning science and self-efficacy of learning science among high school students. Learning and Instruction, 21(6), 757-769. (SSCI journal)
23. Lin, H.-M.*, & Tsai, C.-C. (2008). Conceptions of learning management among undergraduate students in Taiwan. Management Learning, 39(5), 561-578. (SSCI journal) (corresponding author)
24. Lin, H.-M.*, Kao, D. T., & Chuang, S.-C. (2007). Effect of perceived benefits on the reluctance to trade. Psychological Reports, 100(31), 817-826. (SSCI journal) (corresponding author)
25. Chuang, S.-C., & Lin, H.-M.* (2007). The effect of induced positive and negative emotion and openness-to-feeling in student’s consumer decision making. Journal of Business and Psychology, 22(1), 65-27. (SSCI journal)
26. Lin, C.-H., Hung, E., & Lin, H.-M.* (2006). Is an auditory presentation mode different from a visual presentation mode on price promotion?. Journal of Global Business Management, 2(3), 168-176.
27. Lin, C.-H., & Lin, H.-M.* (2006). Role of social value orientation in the endowment effect. Asian Journal of Social Psychology, 9(3), 210-215. (SSCI journal)
28. Lin, C.-H., & Lin, H.-M. (2005). An exploration of Taiwanese adolescents’ impulsive buying tendency. Adolescence, 40(157), 215-223. (SSCI journal)
29. Wen, L. M., Tsai, C.-C., Lin, H.-M., & Chuang, S.-C. (2004). Cognitive-metacognitive and content-technical aspects of constructivist Internet-based learning environments: A LISREL Analysis. Computers & Education, 43(3), 237-248. (SSCI, SCI journal)
中文期刊
1.林鴻銘、池伯尉( Chi, Bo-Wei)、李友錚、林婉婷(2024) 。人工智慧急性腦出血檢測系統對提昇醫療品質的貢獻，品質月刊，第 60卷第9期 ，頁次40-43。
2.邱筱琪、池伯尉、林鴻銘 (2024)。大學生對社會關懷學習成效相關影響因子初探: 2009至2020年重復橫斷面資料之分析。在林鴻銘、魏彗娟(主編)，轉動校務研究-擘劃未來人才培育(頁11-31)。臺灣校務研究專業協會出版。(專書)
3.林鴻銘，池伯尉(2024). 但求藜杖火，不羨夜明珠-經濟或文化不利學生就學協助措施成效之長期追蹤分析，教育政策論壇，第27卷第1期，頁次137-170 。
4.林鴻銘，池伯尉(2023)，臺灣大專校院校務研究單位之發展現況，臺灣教育評論月刊，第12卷第1期，頁次 101-106。
5.林鴻銘，顏于翔，林鴻洲(2017)，溫度與觸摸需求對尋求多樣化行為之影響，管理評論，第36卷第21期，頁次55-969。(TSSCI期刊)
6.林鴻銘，洪千惠(2016)，影響範圍績效(IRPA)與非對稱影響(IAA)服務品質分析法簡介與實證應用，品質學報，第23卷第2期，頁次77-90。(EI期刊)
7.林鴻銘 (2015)，「重」口味？重量對食物知覺濃度的影響，行銷科學學報，第11卷第2期，頁次149-166。
8.林鴻銘，林詩諺(2014)，網路觸覺產品資訊對產品評價之影響，明新學報，第40卷第2期，頁次55-693。
9.林鴻銘，(2011)，調節焦點對廣告說服的影響-訊息處理之角色，商略學報，第3卷第1期，頁次39-52。
10.林鴻銘、吳毓君，(2010)，所有權對廣告勸服的影響，行銷評論，第7卷第2期，頁次139-160。
發表人 ：林鴻銘教授
會議名稱：
中 文： 2025年美國行銷協會拉丁美洲年會
英 文： ACR Latin America Conference 2025
發表題目：
中 文：資訊數量對購買意願的影響:更好選擇恐懼的調節作用
英 文：The Impact of Quantity of Information on Purchase Intention: The Moderating Effect of Fear of Better Options
發表形式：以海報張貼形式作學術性發表
會議地點：巴西聖保羅
成果海報PDF
會議名稱：
中 文： 2025年美國行銷協會拉丁美洲年會
英 文： ACR Latin America Conference 2025
發表題目：
中 文：資訊數量對購買意願的影響:更好選擇恐懼的調節作用
英 文：The Impact of Quantity of Information on Purchase Intention: The Moderating Effect of Fear of Better Options
發表形式：以海報張貼形式作學術性發表
會議地點：巴西聖保羅
成果海報PDF
